McDonalds-Monopoly city
keyframe 02

keyframe 02

keyframe 01

keyframe 01

initial concept - before/after comparison

initial concept - before/after comparison

modules designed + bank

modules designed + bank

modules + geo nodes magic

modules + geo nodes magic

geo nodes setup in action

Final AD

McDonalds-Monopoly city

Hello! Here’s a project I worked on for a McDonald’s advertising campaign. My initial task was to establish the visual language (shapes and materials) for a 'Monopolized' version of the buildings on various streets in Madrid. After that, I created a couple of keyframes, one of which (the top-down view) was directly used as a matte painting in the final ad. I’m also attaching a short video showing how I used Blender’s geometry nodes to make my life easier and meet the deadline ;)
Additionally, over the past few weeks, I’ve been working as a modeler, creating extra buildings with good topology (quads and all that hehehe). It’s been a great experience, and I want to thank Metropolitana and MinimoVFX for trusting me with this project.

More artwork